{"id":2380,"date":"2024-06-26T19:55:44","date_gmt":"2024-06-26T17:55:44","guid":{"rendered":"https:\/\/reach-marketing.de\/?page_id=2380"},"modified":"2024-06-26T20:16:37","modified_gmt":"2024-06-26T18:16:37","slug":"influencermarketingb2b","status":"publish","type":"page","link":"https:\/\/reach-marketing.de\/en\/influencermarketingb2b\/","title":{"rendered":"How to: B2B Influencer Marketing"},"content":{"rendered":"

[et_pb_section fb_built=“1″ admin_label=“Sektion“ _builder_version=“4.23″ _module_preset=“default“ background_image=“https:\/\/reach-marketing.de\/wp-content\/uploads\/2023\/03\/Background10blue-e1679413643988.png“ parallax=“on“ parallax_method=“off“ min_height=“628px“ custom_padding=“242px||121px|||“ bottom_divider_style=“wave“ bottom_divider_color=“#006bef“ bottom_divider_height=“117px“ bottom_divider_repeat=“1x“ bottom_divider_arrangement=“above_content“ locked=“off“ collapsed=“off“ global_colors_info=“{}“][et_pb_row _builder_version=“4.23″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.23″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.23″ _module_preset=“default“ text_font=“||||||||“ text_text_color=“#FFFFFF“ text_letter_spacing=“1px“ text_line_height=“1.6em“ header_text_color=“#FFFFFF“ header_font_size=“50px“ header_letter_spacing=“2px“ header_2_text_color=“#FFFFFF“ header_2_font_size=“36px“ header_2_letter_spacing=“1px“ header_3_text_color=“#FFFFFF“ hover_enabled=“0″ text_text_shadow_style=“preset5″ text_text_shadow_horizontal_length=“0.04em“ text_text_shadow_vertical_length=“0.04em“ header_text_shadow_style=“preset5″ header_text_shadow_horizontal_length=“0.04em“ header_text_shadow_vertical_length=“0.04em“ header_2_text_shadow_style=“preset5″ header_2_text_shadow_horizontal_length=“0.04em“ header_2_text_shadow_vertical_length=“0.04em“ header_3_text_shadow_style=“preset5″ header_3_text_shadow_horizontal_length=“0.04em“ header_3_text_shadow_vertical_length=“0.04em“ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n

How to: B2B Influencer Marketing\u00a0<\/b><\/h1>\n

<\/h1>\n

In today's digital world, influencer marketing has established itself as one of the most effective methods for advertising products and services. Companies of all sizes use this strategy to authentically reach their target audiences, increase brand awareness, and maximize sales. But what exactly is influencer marketing, why is it so effective, and how can your business leverage it?<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=“off|off|off“ _builder_version=“4.23″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.23″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.23″ _module_preset=“default“ text_text_color=“#FFFFFF“ header_text_color=“#FFFFFF“ header_3_text_color=“#FFFFFF“ header_text_shadow_style=“preset5″ header_text_shadow_horizontal_length=“0.04em“ header_text_shadow_vertical_length=“0.04em“ header_3_text_shadow_style=“preset5″ header_3_text_shadow_horizontal_length=“0.04em“ header_3_text_shadow_vertical_length=“0.04em“ global_colors_info=“{}“]<\/p>\n

What is Influencer Marketing?<\/b><\/h3>\n

Influencer marketing is an online marketing strategy where businesses collaborate with influential individuals, known as \"influencers,\" to promote their products or services. These influencers have a following on various social media platforms such as YouTube, Instagram, or Twitch and enjoy the trust and attention of their community. They reflect their community\u2019s interests, creating personalized target groups that companies can address directly and authentically.\u00a0<\/span><\/p>\n

<\/span><\/p>\n

<\/span><\/p>\n

Why is Influencer Marketing so effective?<\/h3>\n

By allowing influencers creative freedom in their content, various business goals can be achieved: increasing brand awareness, maximizing sales, or conveying an important message to the right audience. Influencers, through their personal approach and authentic recommendations, convey a high level of credibility, leading to stronger customer loyalty and higher conversion rates.<\/span><\/p>\n

However, this creative freedom also brings a lot of chaos and half-knowledge, which is why collaboration with influencers requires expertise in their target groups, their social media platforms, and the possible advertising methods. An integration in a YouTube video achieves different results than a cooperation on Twitch, even if it involves the same influencer. Therefore, it is crucial to select the right influencers for your company and to carefully plan and monitor the campaigns.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.23″ _module_preset=“default“ background_image=“https:\/\/reach-marketing.de\/wp-content\/uploads\/2023\/03\/Background10blue-e1679413643988.png“ parallax=“on“ parallax_method=“off“ custom_padding=“199px||224px|||“ top_divider_style=“ramp2″ top_divider_color=“#006bef“ top_divider_height=“300px“ top_divider_flip=“horizontal|vertical“ bottom_divider_style=“ramp2″ bottom_divider_color=“#006bef“ bottom_divider_height=“300px“ global_colors_info=“{}“][et_pb_row _builder_version=“4.23″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.23″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.23″ _module_preset=“default“ text_text_color=“#FFFFFF“ text_letter_spacing=“1px“ text_line_height=“1.6em“ header_text_color=“#FFFFFF“ header_font_size=“50px“ header_2_text_color=“#FFFFFF“ header_2_font_size=“40px“ header_3_text_color=“#FFFFFF“ header_3_font_size=“30px“ hover_enabled=“0″ text_text_shadow_style=“preset5″ text_text_shadow_horizontal_length=“0.04em“ text_text_shadow_vertical_length=“0.04em“ header_2_text_shadow_style=“preset5″ header_2_text_shadow_horizontal_length=“0.04em“ header_2_text_shadow_vertical_length=“0.04em“ header_3_text_shadow_style=“preset5″ header_3_text_shadow_horizontal_length=“0.04em“ header_3_text_shadow_vertical_length=“0.04em“ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n

What types of Influencer Marketing are there?<\/strong><\/h2>\n

Influencer marketing can be divided into different types that fall into either Top-of-Funnel (ToFu) or Bottom-of-Funnel (BoFu) marketing. Each of these categories has specific goals and tactics to achieve the respective marketing objectives. Often, these methods are combined to achieve higher synergy effects and achieve a broader range of marketing goals.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.23″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.23″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.23″ _module_preset=“default“ text_text_color=“#FFFFFF“ text_letter_spacing=“1px“ text_line_height=“1.6em“ header_text_color=“#FFFFFF“ header_3_text_color=“#FFFFFF“ hover_enabled=“0″ text_text_shadow_style=“preset5″ text_text_shadow_horizontal_length=“0.04em“ text_text_shadow_vertical_length=“0.04em“ header_text_shadow_style=“preset2″ header_text_shadow_horizontal_length=“0.04em“ header_text_shadow_vertical_length=“0.04em“ header_3_text_shadow_style=“preset5″ header_3_text_shadow_horizontal_length=“0.04em“ header_3_text_shadow_vertical_length=“0.04em“ global_colors_info=“{}“ header_2_font_size=“40px“ header_2_text_color=“#FFFFFF“ header_2_text_shadow_style=“preset2″ header_2_text_shadow_horizontal_length=“0.04em“ header_2_text_shadow_vertical_length=“0.04em“ sticky_enabled=“0″ header_3_font_size=“30px“]<\/p>\n

Top-of-Funnel (ToFu) Marketing<\/strong><\/h3>\n

ToFu marketing aims to create awareness, interest, and trust among a broad target audience. It establishes a first impression and lays the foundation for a potential conversion. <\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.23″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.23″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.23″ _module_preset=“default“ text_text_color=“#FFFFFF“ text_letter_spacing=“1px“ text_line_height=“1.6em“ header_3_text_color=“#FFFFFF“ text_text_shadow_style=“preset5″ text_text_shadow_horizontal_length=“0.04em“ text_text_shadow_vertical_length=“0.04em“ header_3_text_shadow_style=“preset5″ header_3_text_shadow_horizontal_length=“0.04em“ header_3_text_shadow_vertical_length=“0.04em“ global_colors_info=“{}“]<\/p>\n

Sponsored Content<\/strong><\/h3>\n
    \n
  • Influencers publish content on platforms like YouTube, Instagram, Twitch, etc., highlighting a brand, product, or service. This increases brand awareness and reaches new target groups.<\/span><\/li>\n<\/ul>\n

    <\/h3>\n

    Product Placement\u00a0<\/strong><\/h3>\n
      \n
    • A product is subtly integrated into the content. A logo on a bottle, merchandise, or a poster on the wall provide talking points and draw attention to the brand.<\/span><\/li>\n<\/ul>\n

      <\/h3>\n

      Reactions<\/strong><\/h3>\n
        \n
      • Influencers react to content produced by the company. They respond on Twitter and create reaction clips and videos on TikTok or YouTube. This reaches new target groups and provides first impressions of the brand and product.\u00a0<\/span><\/li>\n<\/ul>\n

        <\/h3>\n

        Partnerships\u00a0<\/strong><\/h3>\n
          \n
        • Influencers and companies enter into a long-term partnership (usually 3 - 12 months), where influencers regularly integrate the brand or product into their content. This form builds immense trust between consumers and the brand, making it easier to bring particularly complex or trust-based products and services to individual target groups. Twitch is the most effective platform for this. <\/span><\/span><\/span><\/li>\n<\/ul>\n
            <\/ul>\n

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            Bottom-of-Funnel (BoFu) Marketing<\/strong><\/h3>\n

            BoFu marketing aims to convert potential customers who have already shown interest. Since BoFu builds on ToFu marketing, the two methods can be well combined to achieve a wide range of marketing goals.\u00a0<\/span><\/p>\n

            [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.23″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.23″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.23″ _module_preset=“default“ text_text_color=“#FFFFFF“ text_letter_spacing=“1px“ text_line_height=“1.6em“ header_text_color=“#FFFFFF“ header_2_text_color=“#FFFFFF“ header_2_font_size=“50px“ header_3_text_color=“#FFFFFF“ text_text_shadow_style=“preset5″ text_text_shadow_horizontal_length=“0.04em“ text_text_shadow_vertical_length=“0.04em“ header_2_text_shadow_style=“preset5″ header_2_text_shadow_horizontal_length=“0.04em“ header_2_text_shadow_vertical_length=“0.04em“ header_3_text_shadow_style=“preset5″ header_3_text_shadow_horizontal_length=“0.04em“ header_3_text_shadow_vertical_length=“0.04em“ global_colors_info=“{}“]<\/p>\n

            Product Reviews and Testimonials<\/strong><\/h3>\n
              \n
            • Influencers provide detailed reviews and feedback on products or services. Trust is built to facilitate the purchase decision.\u00a0<\/span><\/li>\n<\/ul>\n

              <\/h3>\n

              Affiliate Marketing<\/strong><\/h3>\n
                \n
              • Influencers share personalized discount codes with their community to increase conversion rates, boost sales, and make it visible how well the product resonates with the influencer\u2019s community.\u00a0<\/span><\/li>\n<\/ul>\n

                <\/h3>\n

                Live – Streaming<\/strong><\/h3>\n
                  \n
                • Influencers present a product or service live to their community, answer questions, and motivate them to make a purchase. Trust is strengthened and buying barriers are removed.<\/span><\/span><\/li>\n<\/ul>\n

                  <\/strong><\/h3>\n

                  Exklusive Angebote und Events<\/strong><\/h3>\n
                    \n
                  • Influencers offer their community exclusive or time-limited offers, often coupled with events to achieve maximum reach. The exclusivity or limitation of product and\/or time addresses the desire to \"be part of it\" (FOMO marketing) and increases conversion.<\/span><\/li>\n<\/ul>\n

                    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ disabled_on=“on|on|on“ _builder_version=“4.23″ _module_preset=“default“ use_background_color_gradient=“on“ background_color_gradient_direction=“193deg“ background_color_gradient_stops=“rgba(0,4,35,0.86) 13%|rgba(0,22,96,0.67) 50%|rgba(0,14,40,0.87) 90%“ background_color_gradient_overlays_image=“on“ background_image=“https:\/\/reach-marketing.de\/wp-content\/uploads\/2023\/02\/Background11White.png“ parallax=“on“ parallax_method=“off“ custom_padding=“112px||111px|||“ top_divider_style=“ramp2″ top_divider_color=“#006bef“ top_divider_height=“300px“ top_divider_repeat=“1x“ top_divider_flip=“vertical|horizontal“ bottom_divider_style=“ramp2″ bottom_divider_color=“#006bef“ bottom_divider_height=“300px“ disabled=“on“ global_colors_info=“{}“][et_pb_row _builder_version=“4.23″ _module_preset=“default“ custom_padding=“||0px|||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.23″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.23″ _module_preset=“default“ text_text_color=“#FFFFFF“ header_text_color=“#FFFFFF“ header_font_size=“50px“ header_2_text_color=“#FFFFFF“ header_2_font_size=“50px“ header_3_text_color=“#FFFFFF“ header_3_font_size=“30px“ custom_padding=“||1px|||“ header_text_shadow_style=“preset5″ header_text_shadow_horizontal_length=“0.03em“ header_text_shadow_vertical_length=“0.03em“ header_2_text_shadow_style=“preset5″ header_2_text_shadow_horizontal_length=“0.04em“ header_2_text_shadow_vertical_length=“0.04em“ header_3_text_shadow_style=“preset5″ header_3_text_shadow_horizontal_length=“0.04em“ header_3_text_shadow_vertical_length=“0.04em“ global_colors_info=“{}“]<\/p>\n

                    Why Twitch<\/span> & YouTube<\/span>?<\/b><\/em><\/h2>\n

                    \u00a0<\/h2>\n

                    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.23″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.23″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.23″ _module_preset=“default“ text_text_color=“#FFFFFF“ text_letter_spacing=“1px“ text_line_height=“1.6em“ header_3_text_color=“#FFFFFF“ header_3_font_size=“30px“ width=“83.5%“ custom_margin=“|||75px|false|false“ custom_padding=“||67px|||“ text_text_shadow_style=“preset5″ text_text_shadow_horizontal_length=“0.04em“ text_text_shadow_vertical_length=“0.04em“ header_3_text_shadow_style=“preset5″ header_3_text_shadow_horizontal_length=“0.04em“ header_3_text_shadow_vertical_length=“0.04em“ global_colors_info=“{}“]<\/p>\n

                    Twitch<\/span> – Where Live Comes Alive<\/span><\/strong><\/em><\/h3>\n

                    Immerse yourself in the live streaming experience on Twitch. Whether you're a passionate gamer, creative artist\/musician, or a fountain of knowledge on your subject, Twitch offers a real-time platform to interact with your audience worldwide.<\/p>\n

                    From interactive chats to live reactions \u2013 Twitch is the heartbeat of the gaming community.<\/p>\n

                    Live interaction promotes the building of an engaged community. Viewers are more connected to the streamer as they participate directly in the action and experience him or her in their raw form. This builds a deep trust between viewers and the streamer, forming the basis and entitlement to be called an influencer.\u00a0<\/p>\n

                    Additionally, you can record content on Twitch and upload it edited to other platforms such as YouTube, Instagram, or TikTok. This provides synergy effects with all the online platforms you use, saves you time, and allows you to monetize your content across multiple channels.<\/p>\n

                    [\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.23″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.23″ _module_preset=“default“ text_text_color=“#FFFFFF“ text_letter_spacing=“1px“ text_line_height=“1.6em“ header_3_text_color=“#FFFFFF“ header_3_font_size=“30px“ width=“83.4%“ custom_margin=“|75px|||false|false“ text_text_shadow_style=“preset5″ text_text_shadow_horizontal_length=“0.04em“ text_text_shadow_vertical_length=“0.04em“ header_3_text_shadow_style=“preset5″ header_3_text_shadow_horizontal_length=“0.04em“ header_3_text_shadow_vertical_length=“0.04em“ global_colors_info=“{}“]<\/p>\n

                    YouTube – <\/span><\/span>Unleash Your Creativity<\/span><\/em><\/h3>\n

                    YouTube is more than a platform; it's a global stage where creativity knows no bounds. Share your expertise, entertain, or educate through high-quality videos that resonate with viewers worldwide.<\/p>\n

                    With YouTube, your content becomes a lasting legacy that viewers can experience at their own pace.<\/p>\n

                    YouTube as a platform offers the unique advantage of being discovered, provided you know how to handle YouTube and your content. <\/span><\/p>\n

                    There are dozens of tips and tricks to use the algorithm to your advantage and generate reach and views more easily. For example, you should refrain from inserting an intro into your videos within the first 30-60 seconds, as YouTube analyzes your content and what you say and accordingly suggests you in other videos of the same kind.<\/p>\n

                    With YouTube, you can also attract attention with a small reach.<\/span><\/p>\n

                    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.23″ _module_preset=“default“ background_image=“https:\/\/reach-marketing.de\/wp-content\/uploads\/2023\/03\/Background10blue-e1679413643988.png“ parallax=“on“ parallax_method=“off“ width=“99%“ custom_padding=“99px|||||“ top_divider_style=“ramp2″ top_divider_color=“#006bef“ top_divider_height=“300px“ top_divider_repeat=“1x“ top_divider_flip=“vertical|horizontal“ bottom_divider_style=“ramp2″ bottom_divider_color=“#006bef“ bottom_divider_height=“300px“ global_colors_info=“{}“][et_pb_row _builder_version=“4.23″ _module_preset=“default“ width=“91.7%“ custom_margin=“28px|auto||auto||“ custom_padding=“26px|||||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.23″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.23″ _module_preset=“default“ text_text_color=“#FFFFFF“ text_letter_spacing=“1px“ text_line_height=“1.6em“ header_text_color=“#FFFFFF“ header_font_size=“40px“ header_2_text_color=“#FFFFFF“ header_2_font_size=“40px“ header_3_text_color=“#FFFFFF“ width=“98.8%“ hover_enabled=“0″ text_text_shadow_style=“preset5″ text_text_shadow_horizontal_length=“0.04em“ text_text_shadow_vertical_length=“0.04em“ header_text_shadow_style=“preset2″ header_text_shadow_horizontal_length=“0.04em“ header_text_shadow_vertical_length=“0.04em“ header_2_text_shadow_style=“preset5″ header_2_text_shadow_horizontal_length=“0.04em“ header_2_text_shadow_vertical_length=“0.04em“ header_3_text_shadow_style=“preset5″ header_3_text_shadow_horizontal_length=“0.04em“ header_3_text_shadow_vertical_length=“0.04em“ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n

                    For which businesses Is Influencer Marketing effective?<\/b><\/span><\/h2>\n

                    <\/b><\/p>\n

                    Given the sheer number of different influencers across various fields, platforms, and target audiences, influencer marketing is currently the most effective and cost-efficient advertising method invented for any company that wants to market a product or service nationally or internationally.\u00a0<\/span><\/p>\n

                    <\/span><\/p>\n

                    <\/span><\/p>\n

                    \"TV advertisements\"<\/strong><\/em><\/strong><\/h3>\n

                    Television advertising was once considered the gold standard; however, viewership numbers, especially among the 14-39 age group, have significantly declined in recent years. Younger people predominantly consume video or live content on the internet daily. Moreover, television advertising only becomes worthwhile at a high budget level, making it very difficult for small to medium-sized businesses to compete with larger companies.\u00a0<\/span><\/p>\n

                    <\/span><\/p>\n

                    <\/span><\/p>\n

                    \"Absolute flexibility\"<\/strong><\/em><\/strong><\/h3>\n

                    This is where influencer marketing shines. Regardless of the scale or goals of a business, influencer marketing can create an advertising concept tailored to the company's capacities, desires, and goals. Influencer marketing is like a modular system or the game \"Tetris.\" With the right piece, in the right place, at the right time, you can reach the next level.\u00a0<\/span><\/p>\n

                    <\/span><\/p>\n

                    <\/span><\/p>\n

                    \"Understand the Game\"<\/strong><\/em><\/h3>\n

                    Similar to Tetris, it's necessary to know the different elements and understand how they can be ideally positioned. Agencies like ours can help because we work with influencers daily and understand which strategies work best with whom.\u00a0\u00a0<\/span><\/p>\n

                    <\/span><\/p>\n

                    \"Goals\"<\/strong><\/em><\/h3>\n

                    As a business, it is essential to clearly define your goals and desires, and most importantly, to know your target audience or the target audience you want to reach. From this, a conceptual framework can be built and filled with various components.\u00a0<\/span><\/p>\n

                    <\/span><\/p>\n

                    <\/span><\/p>\n

                    <\/span><\/p>\n

                    <\/span><\/p>\n

                    <\/span><\/p>\n

                    <\/span><\/p>\n

                    <\/span><\/p>\n

                    A rough example<\/b><\/h2>\n

                    <\/b><\/p>\n

                    <\/b>Setting<\/em><\/b><\/p>\n

                    <\/b>I am a company that sells various blade products. I have a wide range of products from kitchen knives to outdoor knives and more. My brand is very well-known within the industry, and the quality is regarded as very high, but I get little engagement with my brand online, have no developed social presence, and have low sales compared to my brand recognition.<\/span><\/p>\n

                    <\/span><\/p>\n

                    My marketing goals<\/em><\/strong><\/p>\n

                      \n
                    • reach beyond expert circles\u00a0<\/span><\/li>\n
                    • strengthen brand identity<\/span><\/span><\/li>\n
                    • create higher interaction with my brand<\/span><\/li>\n
                    • increase sales<\/span><\/li>\n<\/ul>\n

                      Therefore, I primarily want to raise awareness of my products outside of the \"connoisseur circles,\" achieve high reach, get this reach to interact with my social media channel, and ideally buy products. <\/span>\u00a0<\/span><\/p>\n

                      <\/span><\/p>\n

                      Strategy<\/strong><\/em><\/p>\n

                      A possible strategy would be, depending on the available advertising budget, to select 3-10 influencers in all niche areas where I offer products, such as kitchen knives for cooking channels, outdoor knives for survival channels, and enter into an advertising partnership with them on YouTube or Twitch. Additionally, I would organize seasonal, exclusive events promoted by the influencers and held on my company\u2019s social media page. A giveaway is a simple example of this. The influencers get a personalized discount code to share with their community.\u00a0 <\/span>\u00a0<\/span><\/p>\n

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                      Explained<\/strong><\/em><\/p>\n

                      Through the various influencers in the niches, I get reach in product-relevant target groups. This ensures that scatter losses are minimized, and there is interest and openness towards my product\/brand. I establish a long-term advertising partnership to ensure that my brand is regularly talked about. I organize seasonal, exclusive events to generate maximum interest at specific times (\"going viral\") and use the influencers to retarget to my own social media page. The giveaway gives the community a reason to interact with my brand and keep it in mind. The discount code allows me to track the effectiveness of each influencer and, if necessary, take measures to improve.\u00a0<\/span>\u00a0<\/span><\/p>\n

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                      Outro<\/strong><\/em><\/p>\n

                      This is a very simple and roughly described example, but it should illustrate how many elements synergize. Of course, it is also possible to achieve significant goals by entering into a single video collaboration with one influencer, but in that case, the influencer must be very carefully selected, and the risk increases significantly.<\/span><\/p>\n

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                      The most common mistakes in Influencer Marketing<\/b><\/h2>\n

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                      Influencer marketing can be a highly effective strategy for achieving various marketing goals and growing a business. However, there are several pitfalls to avoid to prevent poor experiences. Here are some of the most common:\u00a0<\/span><\/p>\n

                      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.23″ _module_preset=“default“ custom_padding=“|5px||10px|false|false“ box_shadow_style=“preset2″ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.23″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.23″ _module_preset=“default“ text_text_color=“#FFFFFF“ text_letter_spacing=“1px“ text_line_height=“1.6em“ header_3_text_color=“#FFFFFF“ custom_padding=“||||false|false“ text_text_shadow_style=“preset5″ text_text_shadow_horizontal_length=“0.04em“ text_text_shadow_vertical_length=“0.04em“ header_3_text_shadow_style=“preset2″ header_3_text_shadow_horizontal_length=“0.04em“ header_3_text_shadow_vertical_length=“0.04em“ locked=“off“ global_colors_info=“{}“]<\/p>\n

                      1. Unclear or undefined goals and KPIs\u00a0<\/strong><\/h3>\n

                      \u2013 Without a clear goal, no suitable strategy can be formulated, and there are no means of control.<\/span><\/span><\/p>\n

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                      2. Unclear definition of your target audience<\/strong><\/h3>\n

                      \u2013 Who are your customers? Who else might be interested?<\/span><\/p>\n

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                      3. Incorrect Platform Selection<\/strong><\/h3>\n

                      \u2013 Each platform has a different audience, functionality, and strategic value for your business. Influencers perform differently on different platforms.\u00a0<\/span><\/p>\n

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                      4. Incorrect Selection of Influencers or Target Audience<\/strong><\/h3>\n

                      \u2013 Every influencer has a different target audience and effectiveness. The target audience can be inquired about in advance, while effectiveness must be experienced.\u00a0<\/span><\/p>\n

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                      5. Unhealthy Balance Between Size and Effectiveness\u00a0<\/strong><\/h3>\n

                      \u2013 Generally, the larger the influencer, the higher the scatter losses. Smaller influencers often have a higher viewer retention rate and thus a greater influence on their followers' purchasing behavior. A healthy balance is the most efficient approach for most campaigns.\u00a0<\/span><\/p>\n

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                      6. Lack of or Excessive Control Over Influencers<\/strong><\/h3>\n

                      \u2013 Influencers need their creative freedom to remain authentic. For them, the trust of their community is the service they are selling. This trust must never be undermined by a campaign.\u00a0<\/span><\/p>\n

                      \u2013 However, influencers also need clear goals, and their numbers must be regularly monitored to understand what works well with which target audience.\u00a0<\/span><\/p>\n

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                      7. Short-Term Instead of Long-Term Collaboration<\/strong><\/h3>\n

                      \u2013 Continuous collaboration with the same influencers builds stronger brand loyalty and leads to better results. Additionally, the company often benefits from better conditions.\u00a0<\/span><\/p>\n

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                      8. Lack of Events\u00a0<\/strong><\/h3>\n

                      \u2013 Events are a great way to maximize interest in a brand and generate immense media value.\u00a0<\/span><\/p>\n

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                      9. Insufficient Partner Management\u00a0<\/strong><\/h3>\n

                      \u2013 Influencers have desires, goals, and creative suggestions within the framework of a cooperation. A happy influencer will also express their satisfaction externally.\u00a0<\/span><\/p>\n

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                      How Much Does Influencer Marketing Cost?<\/b><\/h2>\n

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                      It's not easy to give a general answer. The costs depend on the influencer's size, their effectiveness, the platform choice, the type of collaboration, the campaign duration, the industry, and the country where the promotion takes place.\u00a0<\/span><\/p>\n

                      Most influencers who have experience with collaborations are represented by influencer agencies. These agencies can be contacted for potential collaborations.\u00a0<\/span><\/p>\n

                      There are also specialized influencer agencies like ours that focus on designing marketing strategies for businesses. We maintain direct contact with other influencer agencies to always select the best possible influencers for a collaboration.<\/span><\/p>\n

                      The better approach...<\/strong><\/h3>\n

                      ... is to set an advertising budget, define marketing goals, and establish a campaign timeline, then forward this information to an agency and see what can be achieved. An initial consultation is usually free with most agencies and should provide a rough overview of the entire situation.\u00a0<\/span><\/p>\n

                      Campaigns can start with a few hundred euros, but results will correspond to the budget. We generally recommend a minimum period of three months with each individual influencer, with two calls-to-action (CTAs) per month. For a Twitch streamer with approximately 1,200 average viewers, the advertising budget would be around \u20ac5,000 per influencer for the three months. These figures provide a rough overview. For more precise information, individual inquiries are necessary.\u00a0<\/span><\/p>\n

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                      Contact Us<\/b><\/h2>\n

                      Would you like to learn more about how influencer marketing can help your business? Contact us today for a free consultation. Let's take your brand to the next level together!<\/span><\/p>\n\n

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